How to hire the right copywriter in Singapore

How to hire the right copywriter in Singapore? Hiring a copywriter in Singapore is risky. There are so many to choose from, so many diverse talents. And there are some that simply shouldn't be in the game. So it's hard to judge based on what they say or promise.

If you make the wrong decision and go ahead and hire a copywriter that doesn't work out, it can be a costly mistake in terms of time and money.

Time - because you will end up micro-managing the project and spending all your time in needless meetings and even then, you'll end up rewriting the work yourself. That's a painful lesson to learn. It's no wonder businesses are reluctant to outsource their copy.

Money - because eventually, you are going to have to bite the bullet and go through the outsourcing process again to find a copywriter that can do the work. So you are paying more than double what you had budgeted to pay because probably the reason you are in this mess in the first place is that you went with the cheaper option.

That's why testing a potential copywriter in Singapore for your business with an audit of your existing copy first will tell you a lot more than simply reading their website or looking at past samples - that may or may not be wholly theirs.

Have the copywriter review your existing website or landing page. Arrange a meeting, this can be online, for them to go through their findings with you. From the way they talk and the authority in their voice, you'll be able to see if they are an expert and have had experience or not. Test a few copywriters and compare results.

Now you can ask the copywriter to write a short sample for you so you can see the quality of their writing based on your project, not someone else's.

Even though you are assessing at this stage, the right thing to do is offer to pay the copywriter for the work you are asking them to do. View it as an investment in making the right decision, which will save you money and heartache down the line.

Having a copywriter in Singapore do a short test in these ways also allows you to check that you like working with them and they with you. Ultimately, it will save you money and frustration in the long term simply by testing a small project before you make a full commitment.

Take my copy audit. Contact me here.