When you are relying on a sales page to do the selling for you online, everything on it needs to be designed to convert a browsing lead into a paying and recurring customer.

Include the following 9 elements into your sales copy and you have a great start for a sales page that sells.

1. The Heading - This needs to pique curiosity and make the reader believe the content is meant from them. You should spend a lot of your time thinking about your headline. It needs to pinpoint the problem and promise the solution. Aha - now your reader will read further.

2. Hook - Continue with a hook. This is a short statement that shows the brighter future ---if only ...

3. The problem - This is a controversial subject today in copywriting with some thinking you shouldn't focus on the pain. It's true, you can't in places like Facebook, which demands positivity and light.

But digging into the pain works. Don't go overboard but let your reader know that you understand what they are going through.

4. The solution - This is your promise - the resolution. Present the offer and add in extra bonuses to make the offer seem simply irresistible.

They need to see value over price. Give as much value as you can to overcome any price objection.

5. The benefits - This is your chance to present compelling reasons why they should buy over all other alternatives they have. Use this section to blast through all other common objections.

6. Social proof - Showing proof that your service or product does what it says on the box is highly valuable. If you don't have actual case studies or testimonials for past customers, write about your experience and expertise until you can provide testimonials.

Anything you can do to build your credibility and authority will help build trust and convert browsers, who don't know you, into buyers.

7. Scarcity - Don't miss this part out as it does raise conversion rates. But it needs to be done with integrity and flair.

Your reason to act now must be believable and credible - and basically truthful. There is no point saying seats are limited to a pre-recorded webinar, as they obviously aren't.

But you need to create this feeling of FOMO - fear of missing out, so that your readers know they will lose out if they don't act straight away.

For a pre-recorded webinar, it could be that you will be taking it down on a specific date. But do take it down on that date!

8. Risk reversal - This is your last chance to add extra trust. Let your readers know what happens next when they buy, what they will get and when, if there is a guarantee and how that comes into play. Make sure there are no surprises.

9. Call to action - This needs to be in your page obviously. But it needs to be explicitly stated. Don't assume the reader will take action or will even know to take action. Tell them what you want them to do and make it crystal clear.

Give them only one thing to act on - but repeat it a few times down the page. Your reader should never be far away from a call to action wherever they are on the page.

Make sure you have one call to action visible on the page before they have to scroll.

That's the basic structure of your sales page and it sets you off to a good start. Of course, there is what to write and how to write it as well ...

If you need help putting your landing page together, contact us now.